RID Lice Treatment Kit Jingle
Songvertising: RID Lice Treatment Kit
1:30 Web Video/ Stand Alone
“COOTIES IN YOUR HAIR”
Animated. Open on a schoolyard. Little kids running around laughing, yelling, swinging, jumping rope, etc. GIRL A stops playing a clapping game to scratch her head and then looks at her hand and screams when she sees a tiny bug crawling in her palm.
GIRL B: (Pointing and making faces.) Ewwwww, you have cooties.
Zoom in on GIRL A’s hand, where a cootie is sitting and reading a book. Pan to her scalp and see another cootie start singing and dancing in her hair.
COOTIE: I’m a cootie in your hair
*chhh chhh chhh*
And I’m looking everywhere
*chhh chhh chhh*
Pretty soon they’ll be a pair
*chhh chhh chhh*
Of cooties in your hair
*chhh chhh chhh*
Another cootie joins in on the scalp dancing, and then two more “kid” cooties appear. All sing.
COOTIES: Then my family grows
*chhh chhh chhh*
And everybody knows
*chhh chhh chhh*
You’ve got cooties in your hair
*chhh chhh chhh*
And they’re spreading everywhere
*chhh chhh chhh*
The cooties have reproduced throughout the song and now there is a clan of cooties doing a Broadway dance number around GIRL A’s hair follicles.
Zooms out to see little girl screaming and running off playground.
GIRL A: Mrs. Adamsssss!
Cut to scene of GIRL A at nurse’s station. The nurse is washing the girl’s hair with RID lice shampoo.
Zoom in on the cooties in dramatic, almost Shakespearian dying poses.
SFX: Sounds of dying cooties with exaggerated screams of pain.
VO: RID Lice Shampoo. The cootie killer.